Mark Proffitt

How to hire the best people and why its harder to find then in a downturn

Mark — Tue, 12 May 2009 11:40:13 +0000

In “Why hiring is paradoxically harder in a downturn” it was pointed out that A players can be 10 times more productive than C players. That big a difference can’t be from just being better. A players are much more productive because they do things differently. You can’t be 10 times more productive by working [...]

Larry Lessig’s Video About Copyright Abuse is Abused using DMCA

mark — Thu, 30 Apr 2009 03:34:11 +0000

http://www.techdirt.com/articles/20090428/1738424686.shtml If there were anyone out there to whom you would not want to send a random takedown notice for an online video, it would probably be Larry Lessig. Given that Lessig has become the public face for those who feel that copyright has been stretched too far, as well as being a founder of [...]

Predict All Future Innovations

mark — Sat, 21 Mar 2009 19:49:20 +0000

I’ve developed a method that allows you to predict all innovations for any product, service or entire industry. Innovation is an information processing activity. To innovate you gather, analyze, organize, and then put information to use. Innovation is more than just thoughts and dreams. To make innovation real you must do something. To successfully innovate [...]

Where to Start? Always Start With Customers!

Mark — Wed, 11 Mar 2009 18:30:23 +0000

I recently taught a short introduction to Predictive Innovation class for a group of design students at Eastern Michigan University (EMU). One of the students listed his biggest problem as, “not knowing where to start.” He had a product idea and hundreds of ways to approach it but he didn’t know how to begin [...]

How to secure the IP created from a focus group?

Mark — Wed, 04 Mar 2009 23:52:45 +0000

Securing intellectual property is a tricky problem. The growing trend towards open innovation methods makes it even more confusing. In reality what you’re trying to achieve is securing the value you can gather from the intellectual property. Noted security expert Bruce Schneier points out that the best security is in layers and intelligently handles failures. [...]

Overview of the Predictive Innovation Method

Mark — Fri, 27 Feb 2009 23:03:02 +0000

Predictive Innovation Overview View more presentations from MarkProffitt. (tags: reduce risk)

Mathematics Behind Predictive Innovation

Mark — Tue, 24 Feb 2009 13:42:09 +0000

FutureMaps created using the Predictive Innovation Method are truly maps of the innovation space. Each innovation has a specific address and any desired set of innovations can be located by using the proper combination of parameters. The Predictive Innovation Method constructs an n dimensional taxonomy (hypercube) to describe the innovation space. This is in essence a [...]

Analysis of Innovation at Google

mark — Thu, 19 Feb 2009 12:08:21 +0000

Predictive Innovation Cycle

mark — Wed, 18 Feb 2009 09:35:04 +0000

Innovation at Google

Mark — Tue, 10 Feb 2009 12:07:08 +0000

Google is great example for people interested in innovation because they do many things right as well as wrong. They create a lot of great innovations but mostly through brute force and a lot of luck. By examining Google I hope to show you how to achieve the greatest possible innovation success. If you haven’t read [...]